![]() ![]() One study showed that if people listen to information, they’re likely to remember just 10% of what they heard in contrast, people retain 65% of the information when an image is included (Medina, 2014). Visual content also tends to have a greater impact than auditory content. So it may be worth considering developing infographics for summative assessments, particularly those with multiple steps or components. Research shows that when people follow directions that include illustrations in addition to text, they perform the task 323% better than those who followed the same instructions without illustrations (Levie & Lentz, 1982). After all, why create an informative and visually appealing piece if it’s not educationally useful? RetentionĪttractive graphics that catch students’ attention is one thing, but more importantly, we want to ensure that students are able to retain and use the content they find in your infographics. In the classroom, content being evergreen has a couple of different implications: (1) You can use infographics over multiple terms, and (2) students may be more likely to engage with the content during and even after your course. This effect is often referred to as the content being “evergreen,” meaning that people share and circulate it through social media platforms indefinitely (Miranda, 2013). Tweets with images get 150% more retweets than those without images (Cooper, 2013), and Facebook posts with images see 230% more engagement than those with text only (Pinantoan, 2015).Ī great benefit of using infographics is that well-executed visuals, in combination with interesting and accurate information, can result in that content having an increased lifespan. Using social media websites like Twitter and Facebook as an example, posts with images result in significantly more engagement (via actions such as responses and sharing) than posts without images. Where text may fall short, interesting and relevant images often reach and appeal to a broader audience, which leads to more interaction, participation, and engagement. The obvious advantage of infographics is that if they’re visually appealing, viewers will be drawn in and inspired to engage with the content. ![]() To harness the power of the human brain and eyes, your course needs to provide something to initially attract students. The constant flow of information is an ever-present temptation for students to click away from your class and engage in something else.įor more tips on how you can leverage the brain’s natural processes to enhance your content, see our article “ Principles of Multimedia Learning.” Appeal and Engagement Advances in technology bring easier and faster access to everything from news and social experiences to knowledge and research. People today receive five times as much information as they did in 1986 (Alleyne, 2011). Instructors can use these creative visuals to essentially tell a story with the information they’re trying to convey to students. Whether it’s creatively explaining relevant statistics or breaking down vast amounts of information into more manageable segments, infographics are highly versatile the design options are limitless, and you can use them for many different subjects or topics. Unlike traditional data visualization, infographics incorporate text and images together to convey a complex idea in a creative, easy-to-understand way (Darling, 2017 Pritchard, 2016). ![]() These standard formats make content such as data and statistics easier to see and digest so that the meaning of content is more relatable and impactful for many students. What Are Infographics?ĭata visualization tools-such as bar graphs, pie charts, and timelines-have existed for a long time. This article discusses some of the benefits of using infographics and other visual content and also provides examples of Web tools you can use to easily create and incorporate infographics in your course content. Infographics are a great educational tool that you can use to help your students make connections and inspire engagement with the material. ![]() In today’s digital age, the ability to communicate your message in a clear, simple, and attractive way is essential. ![]()
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